• briefing

Mauvais Livres is a publisher who needs to present online the first series of books, which can be purchased from his site.

• project

Project and implementation of an e-commerce website with CMS WordPress and WooCommerce for store management.

method

moodboard

• titles & body

Aa
Old Standard TT Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

0123456789

• subtitles

Aa

Lato Light

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

0123456789

why

Fonts used classical proportions to give the letterforms familiar harmony and elegance, as their specific features are closely associated in people’s eyes with old books they learned on.

Even the choice of colors draws the same intention of refinement and reliability.

C:99 M:82 Y:28 K:14

R:30 G:66 B:112

hex: #0D445F

C:4 M:14 Y:26 K:0

R:239 G:217 B:191

hex: #EFD9BF