• briefing
Mauvais Livres is a publisher who needs to present online the first series of books, which can be purchased from his site.
• project
Project and implementation of an e-commerce website with CMS WordPress and WooCommerce for store management.
method
moodboard
• titles & body
Aa
Old Standard TT Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
• subtitles
Aa
Lato Light
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
why
Fonts used classical proportions to give the letterforms familiar harmony and elegance, as their specific features are closely associated in people’s eyes with old books they learned on.
Even the choice of colors draws the same intention of refinement and reliability.
C:99 M:82 Y:28 K:14
R:30 G:66 B:112
hex: #0D445F
C:4 M:14 Y:26 K:0
R:239 G:217 B:191
hex: #EFD9BF